As a coach, I always thought the key to building championship teams was finding men of high character, bringing them together, and building on those character traits. And I could see right away Ben was just the type of young man who fit our profile. He was someone who believed in the power of culture, beliefs, and values. And once he came to the Colts he fit right in with our players. We all shared a belief that integrity, hard work, and living out your core values are essential not just in football, but in life.

Ben’s story is a personal one for me because I watched him evolve both on and off the field. His dedication and commitment to excellence were evident in every practice and every game. But the beautiful thing was Ben was not just interested in personal achievement. He wanted to help other people find success. It was that passion for helping others positively transform their lives that really stood out. Whether it was in the locker room, on the field, or in the community, Ben led by example. He was driven by the beliefs instilled in him by his family and refined during his time with the Colts.

In The Champion’s Creed, Ben takes the principles we modeled during our Super Bowl journey and shares them in a way that transcends sports. He shows how culture is not just something that happens—it’s something you create, nurture, and live out every day. I am proud of Ben for using his platform to teach others the importance of building a championship mindset in business, family, and life.

This book is filled with practical wisdom and heartfelt insight that will challenge you to rethink the way you lead and inspire those around you. I hope you’ll take these lessons to heart, just as Ben did, and use them to build something truly great.