“On February 7th 2007, I stepped onto the Super Bowl field and into a Hall of Fame huddle with my teammates, including Peyton Manning and our head coach Tony Dungy. We became a world-class offense by creating a culture of champion leadership and dynamic communication. This culture was fueled by four foundational principles that together allowed each player to reach his greatest potential for the benefit of the team in a highly stressful and competitive environment.
After football, I began to realize these elite principles were foundational in both life and business. The culture produced out of practicing our belief system earned us the greatest reward, a Super Bowl championship. It’s time for your organization to win. Believe in culture!”
– Ben Utecht
View an extended clip of Ben Utecht speaking during his Believe in Culture™ program.
As I’ve looked back on my time being on a world-championship football team, I’ve discovered that a Champion Leader is a person who listens empathetically, learns relentlessly, uses language effectively, and loves and values others deeply. These principles ensured that all eleven minds on the Indianapolis Colts team were thinking together as one on the field.